The Festival is an international event that celebrates the cultures of the world. It opens a five-year program of international activities to promote awareness of the various places of the world through a cultural storytelling that is realized with an innovative and interactive photography exhibition, with theme-depth content related to the relaunch of Regions and their discovering on www.lifebeyondtourism.org  via NFC technology.  

The project aims to create a circuit of sharing and knowledge of Regions from a Life Beyond Tourism® perspective thanks to the photographic panels that will arrive in Florence from all over the world.

In this way it will be possible to virtually visit the world through the eyes of locals and acquire a privileged look at the international tangible and intangible heritage.

Find all the information here.